STUDY TASK 5
McLuhan's medium is message:
This expression by Marshall McLuhan implies that the manifestation of a medium implants itself in the message, making a harmonious relationship where the medium impacts how the message is seen.
Hot and cold media
McLuhan's hot and cold media can be useful in the determining if a smartphone usefulness is either hot or cold for the user. If the smartphone is determined as hot then it will enhance once sense to the point that other senses of the user will not be needed if its determined as cool then more participation is needed by the user to understand the medium McLuhan determined that mediums such as movies are hot while mediums such as TV are deemed cold
in my opinion his theory is useful as it helps us to grasp the importance of smartphone i think that a smart phone would be deemed cool because more participation is needed by the user because the smart phone has many functions apart from calling you can use the internet to acquire information. you can also use it to download apps and even as a navigator hence the name smartphone for these reasons i would deem a smartphone as cool.
Te trad of smartphone and mp3 player
Smartphone
What is the Meaning of The Medium is the Message?
In-text: (Individual.utoronto.ca, 2015)
Bibliography: Individual.utoronto.ca, (2015). What is the Meaning of The Medium is the Message?. [online] Available at: http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm [Accessed 11 Jan. 2015].
Bibliography: Individual.utoronto.ca, (2015). What is the Meaning of The Medium is the Message?. [online] Available at: http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm [Accessed 11 Jan. 2015].
marshal mcluhan. (2013). hot and cold media. Available: http://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/MarshallMcLuhan.html. Last accessed 4th jan 2015.
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